¶ Edmund Mitchell / Cordial Creators
EM
Brand
Guide
The complete visual and verbal identity system for Edmund Mitchell and the Cordial Creators brand ecosystem. For internal use, team reference, and Claude project context.
v1
Version
5
Brand colors
2026
Last updated
⊕ Note on fonts
The official display font is Honeychrome (purchased license — ExtraWideBlack, WideBold, Bold, Regular). This document renders with your actual Honeychrome font — embedded directly. Always embed Honeychrome as base64 WOFF2 in production artifacts. Body font is IBM Plex Mono across all contexts.
SECTION 01
01
Brand Architecture
The Person / Primary Brand
EDMUND mitchell
edmundmitchell.com · Brand + Content Strategist · Catholic Creator
↓
Cordial Creators
The community and content brand. Eventually a membership site for Catholic entrepreneurs and creators. Landing page, articles, resources, store.
cordialcreators.com (Beehiiv)
Cordial Creator
Field Notes
Field Notes
The weekly newsletter. Catholics growing creator-driven businesses. Articles, resources, announcements, surprises. 1,000+ subscribers.
Newsletter · Beehiiv
↓
Cordial Communication Theory
The core methodology and intellectual property. Brand storytelling integrating Will Storr's character-driven narrative with Catholic anthropology and nonviolent communication. This is the "why behind everything."
Framework · Not a separate brand — the intellectual engine underneath all EM content
EM
Edmund Mitchell
Person
Role
Brand + Content Strategist. Catholic Creator. 10+ years parish ministry. Formally trained in catechetics and theology. Experientially trained in entrepreneurship, marketing, social media, and video production.
Belief
Future successful brands will be led by creator-founders using their unique point of view to create IP and grow meaningful relational communities — not transactional ones. Christians have a big advantage in the emerging economy.
URL
edmundmitchell.com
CC
Cordial Creators
Community
What it is
The content brand and eventual community for Catholics building creator-driven businesses. Currently lives as the framework and product ecosystem on edmundmitchell.com. Will migrate to its own home (cordialcreators.com) on Beehiiv.
Audience
Catholic entrepreneurs, solopreneurs, content creators, and ministry leaders who want to turn their expertise into intellectual property and grow meaningful communities.
Relationship to EM
Edmund is the face. Cordial Creators is the world he's building.
SECTION 02
02
Visual Identity
⊕ Color System
Core / Canvas
#F1EFE9
Warm Cream — main background
Accent / Primary
#3C42FB
Electric Blue — hero, cards, nav
Primary / Text
#1D1D1F
Near-Black — borders, dark cards
Secondary / Pop
#C1FF72
Lime — highlights on dark/blue only
Tertiary / Alt
#E5E3DD
Warm Gray — alternate card bg
Color Rule
Blue (#3C42FB) is the dominant accent. Lime (#C1FF72) is the pop — use it on dark or blue backgrounds only as a highlight, never on cream. Cream (#F1EFE9) is always the canvas. Never introduce colors outside this palette.
Card Alternation Order
White → Accent Blue → Warm Gray → Dark Mat → repeat. This creates the collage-editorial rhythm that defines the brand aesthetic.
Texture
Dark and hero sections use a cutting mat grid overlay at 24px (dark cards) or 48px (hero/blue sections).
SECTION 03
03
Typography
Aa
Honeychrome
Display
License
Purchased — not publicly available. Must be embedded as base64 WOFF2 in HTML artifacts. Font files stored locally.
Weights Used
ExtraWideBlack (900) · WideBold (700) · Bold (600) · Regular (400)
Use for
All headlines, hero text, card numerals, view names, section labels. Always uppercase in display contexts. Letter spacing: –1px on large headlines.
Substitutes
Barlow Condensed 900 (when Honeychrome files unavailable) · Never use Inter, system fonts, or anything rounded.
Aa
IBM Plex Mono
Body
Source
Google Fonts — free, loads via CDN. Use for ALL non-display text without exception.
Import
fonts.googleapis.com/css2?family=IBM+Plex+Mono:ital,wght@0,400;0,500;0,700;1,400
Use for
Body copy, labels, kickers, badges, config text, captions, footers, step text, column headers.
Eyebrow / kicker spacing
Font-size 9–10px · Weight 700 · Letter-spacing 2.5px · ALL CAPS
⊕ Type Scale
BRAND GUIDE
Display
01
Display
Brand Architecture
Display
Warm, slightly quirky, articulate but grounded. Voice of someone in the trenches, building and reflecting in real time.
Body
¶ CORDIAL CREATORS · BRAND GUIDE
Body
VISUAL ASSETS
↳
Logo & Wordmarks
Edmund Mitchell wordmark
EDMUND
mitchell
mitchell
Available in white and black. The mixed-case script treatment on "mitchell" is a distinctive brand element — always pair with the all-caps "EDMUND." Files stored in brand assets folder.
Cordial Creators wordmark
CORDIAL ⊗
CREATORS
CREATORS
Available in white and black. The ⊗ ligature/ornament between CORDIAL and CREATORS is a signature brand element. Use ⊕ or ⊗ as brand ornament in nav and lockups.
SECTION 04
04
Voice & Tone
→
Positioning
Core
I'm a Brand + Content Strategist and a Catholic Creator with over 10 years of parish ministry experience. I use my unique background in ministry and the creator economy to help brands, ministries, and businesses stand out and grow. I believe future successful brands will be led by creator-founders using their unique point of view to create intellectual property and grow meaningful relational communities. Christians have a big advantage in the emerging economy — a rich worldview around ideas like community, communication, and relationships.
| Dimension | Description | In practice |
|---|---|---|
| Warm, not cold | Relational, inviting, personal. You're talking to someone in the trenches with you — not a brand account. | "Join me as we learn to create work that matters." Not "Subscribe for marketing tips." |
| Direct, not preachy | Clear opinions and frameworks. Confident but not self-righteous. Shares convictions without lecturing. | Name the idea, give the framework, move on. Don't hedge endlessly. |
| Framework-oriented | Organizes ideas into named systems, frameworks, and models. Clarity through structure. | Always looking for the principle behind the example. Names things. |
| Catholic, not niche | Rooted in Catholic anthropology and worldview, but accessible and applicable beyond a Catholic-only audience. | The faith is the foundation, not the fence. Writes to Catholics, but the ideas land broader. |
| Building in public | Documents the journey as it happens. Shares wins, experiments, and lessons — not just polished results. | Journal entries, field notes, "here's what I'm figuring out" energy. |
| Slightly quirky | Has a personality. Uses brand ornaments (✳ ⊕ ¶), mixed case, unexpected word choices. | "Vibe Wondering." "Cordial ⊗ Creators." Not boring. Never sterile. |
✓ Sound like
- Warm but sharp — like a great professor who's also a friend
- Framework-first — name the idea before explaining it
- Building in public — share the process, not just the result
- Catholic without being cloistered — faith-rooted, not niche-locked
- Confident enough to have a POV and defend it
- Someone who makes things: articles, frameworks, systems, communities
✕ Don't sound like
- A generic marketing coach
- A parish bulletin (safe, vague, inclusive to the point of saying nothing)
- A thought leader performing depth rather than having it
- Someone who hedges every claim with "but of course, everyone's different"
- Corporate or polished to the point of cold
- A brand account pretending to be a person
SECTION 05
05
Products & Offers
⊕ Current Product Ecosystem
01
¶ Writing System
Publish more content, develop your unique intellectual property, and say something new. The CordialCreator Writing System.
Live
02
✳ Brandshow Playbook
Learn to build your brand like a TV show, use character-driven storytelling, and grow communities you love.
Live
03
Cordial Creators OS™
The complete operating system for creator businesses. Turn your unique expertise into a thriving business.
Live
04
Cordial Communication Theory
The methodology. Brand storytelling integrating Will Storr + Catholic anthropology + nonviolent communication. Core IP.
Core IP
05
Vibe Wondering™
Publish more content, develop your unique intellectual property, and say something new.
Live
06
IP* Lab™
Studying the architecture of ideas and developing your own intellectual property.
Building
SECTION 06
06
Design Usage Rules
✓ Do
- Embed Honeychrome as base64 WOFF2 — never link to an external URL
- Use IBM Plex Mono for ALL non-display text
- Keep lime (#C1FF72) only on dark or blue backgrounds
- Alternate card backgrounds: white → accent → gray → dark
- Include cutting mat grid texture on hero and dark cards
- Use ✳ ⊕ ¶ ornaments as brand punctuation in labels and logos
- Keep headlines UPPERCASE in Honeychrome
- Use max-content (not fixed px) for numeral columns — Honeychrome is wide
✕ Don't
- Use Inter, system fonts, or anything other than Honeychrome + IBM Plex Mono
- Put lime on cream or white backgrounds (wrong contrast + energy)
- Add any color outside the 5-color brand palette
- Use rounded corners on badges — flat/square only
- Use gradients anywhere
- Load Honeychrome from an external URL
- Use a fixed pixel width for numeral columns
- Mix display fonts — Honeychrome only for display
→
Claude Artifact Workflow
Reference
When generating new brand visuals in Claude
Upload four Honeychrome WOFF2 files (ExtraWideBlack, WideBold, Bold, Regular) along with the prompt. Claude embeds them as base64 in @font-face declarations. The full SOP is in Notion under: Top Level CEO → Cordial Brandshow → SOP: HTML Visual Theme — Cordial Creators Brand.
Without font files
Use Barlow Condensed 900 from Google Fonts as the display substitute. Note clearly that production use requires Honeychrome.
Export for newsletter (Beehiiv)
Screenshot at 2x → insert as image. Blue hero and lime accents pop against white email canvas.
Export for social
Screenshot each card section → crop to 4:5 → accent blue reads strong on LinkedIn + Instagram.
Built by Edmund.
Edmund Mitchell · Cordial Creators · Last updated February 2026 · v1.0