● Essays · ongoing

Field Notes

Long-form essays from the seam between faith, craft, and AI. Frameworks I'm building in public — drafts before they're polished, ideas before they're proven.

The Context Is the Moat
IP Lab

The Context Is the Moat

Everyone has the same models now. The thing that compounds is the context you've spent months handing the model. Here's the framework I use to build it on purpose.

Why I Started Over
Brandshow Playbook

Why I Started Over

A note on the rebuild: why I started over and how to follow along. Updated October 2026.