The Context Is the Moat
Everyone has the same models now. The thing that compounds isn't the model — it's the context you've spent months handing it. Here's the framework I use to build it on purpose.
Everyone has the same models now.
You have the same Claude I have. The same GPT, the same Gemini. A frontier model is a commodity the week it ships — your competitor downloads the exact same intelligence you did, for the exact same price, on the exact same afternoon. So if the model is the moat, you don't have one.
I spent a year convinced the edge was in the prompting. Better prompts, cleverer instructions, the right system message. It isn't. A great prompt is a screenshot. It captures one moment and nothing before it. The model reads it, answers, and forgets you the instant the window closes. You can write the best prompt in the world and still be starting from zero every single morning.
The edge is the part nobody can copy off your screen: the context you've spent months handing the machine. Who you are. What you've already decided and why. The forty drafts it's seen, the ten it watched you kill, the voice it learned by being corrected three hundred times. That accumulation is an asset. It compounds. And it is the one thing your competitor can't download.
Read the rest. It’s free.
One email unlocks the rest of this piece — and every one after it. No spam, no paywall. Just the work.